Complicated loyalty expiry rules for the program and communication to customers in points were leading to costly development fees from other potential providers. In addition to the expansion of their web platform, OnlineGolf wanted to expand their loyalty program internationally. OnlineGolf were also looking for an e-gift card provider who would integrate to its ecommerce platform and also could support e-gift delivery and multiple currencies.
Givex set up OnlineGolf’s merchants based on their immediate requirements within the UK and Germany, and also adjusted how the database import files were received so that in the future, more European merchants could join the program and would be able to transact in Euros.
Givex worked with a third party vendor to plan and map process flows to import all customer loyalty data to the Givex platform. The migration was done gradually in stages and during time periods when web traffic was low so that it did not impact customers in anyway. All imports data for customer accounts, contact information and loyalty point balances was successful, resulting in no loyalty program disruption.
Givex was able to expand the OnlineGolf loyalty program to the EU, France, Denmark and Sweden.
Givex provides OnlineGolf with their e-gift card program, and also provides them with the tools to create and manage their e-gift card templates. E-gift cards are now available across the following currencies, UK, Euro, DKK and SEK.