With Givex as the new provider Lakeland expanded their existing gift card offerings and introduced four new gift card designs for special occasions such including Christmas, Birthdays, Weddings, and a Breakfast card. Personalized gift cards mark the recognition of a special milestone or event that deserves to be celebrated with a thoughtful offering. Designs, variety and innovation are an important factor of sales increase for Lakeland and many other retailers as demonstrated by several gift card studies. Givex also offers an extensive range of reports that allow Lakeland to track the transactional history and performance of their program by card group, or naming convention. Reports simplify reconciliation and helps differentiate a corporate gift card transaction from a special occasion card.