Reading Cinemas experienced limitations from their previous POS provider, and Givex was willing to work with both parties to resolve the issues to ensure Reading Cinemas’ needs were met. Givex was able to deliver the CineMoney and gift card programs, and continues to support both programs with an exceptional level of service.
Customer feedback for the CineMoney program has been great, and according to Reading Cinemas, the new vouchers present better than their previous options. Reading Cinemas has noticed an increase in gift card and CineMoney sales and through the programs has been able to achieve incremental growth.
In addition to the CineMoney and gift card programs, Givex also provides Reading Cinemas with its Online and B2C Sales of gift cards, as well as store and B2C card fulfillment. Reading Cinemas' confidence in Givex stemmed from the professionalism, high level support, and ability to deal with complex challenges Givex demonstrated while implementing the gift and CineMoney programs.