The Biltmore was looking for a flexible stored value payment program to replace the custom gift card solution they had been using since it was implemented in 2003. The solution had to be compatible with all of their existing systems allowing gift cards to be redeemed at every location on the premises. Givex was chosen because of its integration to the various systems on the property.
Only Givex had an interface to all of the internal components. Integration was the key and ultimately the deciding factor.
Marc Stidham, CIO / Director of Revenue, The Biltmore Hotel and Resort
“We’ve completely moved all of our gift card processing over to Givex and now utilize all on premises and website related sales via Givex. The direct integration allows us to track sales and redemptions by location, which in turn allows us to compare sales figures from our previous custom systems easily.”
-Marc Stidham, CIO / Director of Revenue - The Biltmore Hotel and Resort