Through migrating American Golf’s existing separate gift card and e-gift card programs into one seamless program, Givex developed a closed-loop gift card program which was multi-channel and completely seamless for customers.
American Golf also wanted the fulfillment and development of an e-gift card program, third party development of their online ecommerce platform and for their programs to include multi-national currency conversion. Using the Givex Dynamic Currency Conversion, gift cards and e-gift cards are sold in any country in Europe or the UK, and their balances are in Euros or British Pounds. If the gift card is bought in the UK and used in the Republic of Ireland, the transaction is processed in the local currency. Conversion is in real-time, using the daily exchange rate.
Givex was able to liaise closely with American Golf’s online development partner BeE, based in Germany to plan and map process flows to ensure a smooth addition of gift card and e-gift card sales to the American Golf ecommerce platform.
American Golf integrated to the Givex CWS e-gift card service, which allows them to fully utilize the Givex platform for creation of e-gift card templates and the Givex email broadcaster which delivers the e-gift card orders to customers.