- PROGRAM ADMINISTRATION
- REAL-TIME REPORTING
- 24/7/365 CUSTOMER CARE
- TRAINING
- POS INTEGRATION
- NETWORK COMMUNICATION
Home >
About Givex >
Newsroom >
Half of all hotel reservations come from loyalty programme members - Givex Report
20 Apr 2010 (Singapore) - 37% of guests said that a loyalty programme was a major factor in deciding on their hotel. A hotel’s loyalty programme can be responsible for up to half of all reservations. It’s no wonder that driving programme membership is a concern for hoteliers eyeing the bottom line. These findings, along with key strategies for maximising the potential of your programme, are part of Givex’s latest report “Insights into Guest Loyalty for the Hospitality Industry 2010”, released today in conjunction with Food & Hotel Asia 2010, taking place in the Singapore Expo.
Givex is a global provider of customer loyalty, gift cards and other customer retention programmes, with clients in over 35 countries worldwide, including Singapore, Hong Kong and Australia.
The hospitality industry has been rattled by the global economic downturn. According to the report, consumers are becoming more price-conscious. However, loyalty programmes can fulfil consumers’ desire for value without compromising the brand with price cuts. Best-in-class hotels are even employing programmes that engage various customer types in different ways.
“We’re very happy to provide this research,” says Emily James, Managing Director, Operations – Asia Pacific, Givex. “It’s part of the service we provide as a dedicated stored value player. There aren’t many like us in the world. Our global operations give us unique perspective on the accumulated experience of clients worldwide.
“Since opening our offices in Hong Kong and Australia, we’ve learned much from the local market and look forward to contributing to the growth of customer loyalty in Asia.”
About Givex
Givex is known for innovative stored-value technology that has driven customer acquisition and retention programmes for clients in 35 countries since 1999. Givex provides a broad range of profit enhancing processes that seamlessly integrate gift cards, loyalty engines, e-couponing and targeted email campaigns. This innovation is also backed up by years of experience and the relentless pursuit of excellence that defines our technology and client support. Find out more at www.givex.com.
For additional information, please contact Givex:
FHA 2010, Booth 5D1-04
Emily James
Managing Director, Operations – Asia Pacific
mobile: +852-9095-6595
e-mail: emily@givex.com
Larry Samuels
Managing Director, Sales – Asia Pacific
mobile: +61-438-888-891
e-mail: larry@givex.com
Givex:
Bryan Wang
Director Marketing
phone: +1-877-478-7733 ext. 309
e-mail: bryan@givex.com