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Givex Expands to Asia

June 24, 2009 (Hong Kong) - Givex, a global provider of loyalty, gift, and other stored value programs, announced today at the Retail Asia Expo 2009, its official entrance into Asia.

"We're very excited about our expansion to Asia," says Michael Wong, Managing Director, Givex Hong Kong. "Givex serves over 40,000 installations in over 35 countries worldwide. In Asia, merchants have had to settle for paper punch cards or stamp cards. Even the electronic loyalty programs offered by local POS companies and service providers have limited functionality. Givex brings to Asia the world class customer retention and acquisition solutions that merchants have been longing for," Mr. Wong states.

"From June 24-26, Givex will be showcasing its technology at the Retail Asia Expo," Mr. Wong adds. "Retailers from Hong Kong, Mainland China and other parts in Asia will have the opportunity to see live demonstrations of our technology and experience the flexibility and security that Givex's programs offer."

More than just a gift or loyalty card, Givex programs are turnkey and customized for specific merchant requirements, providing the most comprehensive card-based solution in the marketplace today. Superior transaction processing and reliability, 24/7/365 tracking, reporting and support, card marketing and fulfillment services and extensive network communication methods allow merchants to operate programs in real-time across multiple devices, different countries and all merchant sales channels, including web and mobile.

Givex's program offerings include loyalty points cards, gift/stored value cards, frequency cards, e-gift certificates, promotional cards and coupons. Additional features include online payment, balance enquiries and card protection.

About Givex

Givex is known for innovative stored-value technology that has driven customer acquisition and retention programs for clients in 35 countries since 1999. Givex provides a broad range of profit enhancing processes that seamlessly integrate gift cards, loyalty engines, e-couponing and targeted email campaigns. This innovation is also backed up by years of experience and the relentless pursuit of excellence that defines our technology and client support. Find out more at www.givex.com

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