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Givex Reforestation Program Plants 2,875 More Trees in B.C. to Offset Emissions from Gift Card Production

June 18, 2009 (Toronto, Canada) - Givex, a global provider of closed loop card technologies including gift, loyalty and other stored value programs, announced today the planting of 2,875 trees in British Columbia by Tree Canada as part of Givex’s 2009 reforestation program.

With every client order, the program plants trees to offset emissions created by production of gift and loyalty cards. This is the second year that Givex has planted trees near Kamloops, B.C., to heal damage from a 2003 wildfire and 15 years of Mountain Pine Beetle infestations.

"Even when the economy is uncertain, environmental responsibility remains crucial," says Karen Budahazy, Executive Vice President, Givex. "We’re pleased to give our clients more ways to reduce their carbon footprint. We also offer eco-friendly alternatives such as recycled PVC instead of regular PVC."

"We’re excited about Givex’s continued support," says Michael Rosen, Tree Canada President. "It sends a positive message about protecting the environment. We hope more organizations step forward to become part of the effort to restore Canada’s forests."

About Givex

Givex is known for innovative stored-value technology that has driven customer acquisition and retention programs for clients in 35 countries since 1999. Givex provides a broad range of profit enhancing processes that seamlessly integrate gift cards, loyalty engines, e-couponing and targeted email campaigns. This innovation is also backed up by years of experience and the relentless pursuit of excellence that defines our technology and client support. Find out more at www.givex.com

About Tree Canada

Tree Canada is a not-for-profit charitable organization established in 1992 to encourage Canadians to plant and care for trees in urban and rural environments. A winner of the Canadian Environmental Award (2007), Tree Canada engages Canadian companies, government agencies and individuals to support the planting of trees, the greening of schoolyards, and other efforts to sensitize Canadians to the benefits of planting and maintaining trees. To date, more than 76 million trees have been planted, more than 450 schoolyards have been greened, and Tree Canada has organized 8 national urban forest conferences. More information about Tree Canada is available at www.treecanada.ca

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