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Givex SKU Loyalty Program Now Available in Brazil

15 Jun 2009 (Fispal Food Service Show, Sao Paulo) - Givex, a global provider of closed loop card technologies, including gift, loyalty and other stored value programs, announces today at the Fispal Food Service Show, the successful launch of its SKU (Stock Keeping Unit) Loyalty Program in Brazil.

This is a great enhancement to Givex's current Points-to-Money Loyalty Program where loyalty card holders earn points with every purchase. Points can be redeemed for rewards or automatically converted into money back on the card. With Givex's new SKU Loyalty Program, merchants can reward customers for purchasing specific products or services. Givex Merchants who subscribe to this service can tie point rewards or discounts to the purchase of specific products. The flexible Givex system can be further customized with promotional rules, such as providing bonus points if the product was purchased on a particular day of the week.

Merchants simply specify the products to be included in the program and the corresponding rewards. They will be able to manage these settings using a secure online interface. Whenever a loyalty card holder makes a purchase, the Givex database automatically checks for relevant products and applies their associated rewards, allowing merchants to focus on the customer experience. The SKU Loyalty Program is currently available on POS systems that are certified with Givex SKU Loyalty

"We're excited to provide this additional customer acquisition and retention program," said Philip Levy, Director, Givex Brazil. "We've listened to our customers to bring this technology to market where they can use it to drive sales of specific products and implement a wide range of unique promotions to distinguish themselves in the marketplace."

In addition to loyalty program technology, Givex also provides other solutions for all aspects of a merchant's business including: gift/stored value cards, e-gift certificates, frequency cards, returns cards, employee incentives, expense accounts, promotional cards and coupons.

About Givex

Givex is known for innovative stored-value technology that has driven customer acquisition and retention programs for clients in 35 countries since 1999. Givex provides a broad range of profit enhancing processes that seamlessly integrate gift cards, loyalty engines, e-couponing and targeted email campaigns. This innovation is also backed up by years of experience and the relentless pursuit of excellence that defines our technology and client support. Find out more at www.givex.com

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