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Givex Gift Card Programs Certifies Master Merchant Systems

2 April 2009 (Las Vegas, NV) - Master Merchant Systems (MMS), a provider of specialized retail management applications for cellular and wireless retail businesses, and Givex, a global provider of closed loop card technologies including gift, loyalty and other stored value programs, announced today at the International CTIA Wireless 2009 show, the successful certification of MMS POS software to Givex. With this integration, merchants using the MMS system will now have the ability to operate their own gift card programs across multiple locations as well as issue and redeem gift cards in real-time.

"This integration combines the best of both worlds for our clients," says Colin Kennedy, Product Development Manager, Master Merchant Systems. "Our clients will be using the leading wireless POS retail management software, designed specifically to serve the needs of the industry, and they now will have access to Givex's unmatched stored value solutions to increase customer spend and retention."

"Our integration with Master Merchant Systems extends the Givex stored value application into the Mobile retail industry and opens the door for MMS customers to increase their customer acquisition and retention by using our services" says Karen Budahazy, Executive Vice President, Givex.

In addition to real-time gift card transaction processing, MMS customers will benefit from a full range of support services, including 24/7 support, fund settlement between locations, online program administration and reporting, card production and marketing, and more.

About Givex

Givex is known for innovative stored-value technology that has driven customer acquisition and retention programs for clients in 35 countries since 1999. Givex provides a broad range of profit enhancing processes that seamlessly integrate gift cards, loyalty engines, e-couponing and targeted email campaigns. This innovation is also backed up by years of experience and the relentless pursuit of excellence that defines our technology and client support. Find out more at www.givex.com

About Master Merchant Systems

In the wireless retail industry, reliability and robustness are crucial components of a strong Point of Sale (POS) product. Master Merchant Systems has been developing specialized retail management applications for 20 years which provides us with a wealth of experience and best practices to draw on in developing products. MMS retail management applications are used in thousands of storefronts throughout the world. Through direct integrations with some of the largest wireless service providers, alongside the industry's top value-add partners, MMS features and functions make for class-leading products. Continually impressing our users, and keeping the competition trying to catch up! To learn more about Master Merchant Systems, visit the website at www.mmspos.com.

For additional information, please contact:
Bryan Wang
Marketing Coordinator, Givex
Phone: +1 877 478 7733 ext 309
Email: bryan@givex.com

Gordon Harris
Sales Director, MMS
Phone: 1-902-496-9500 ext. 301
Email: gordon.harris@mmspos.com

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