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Why the Givex Gift Card Program?
New revenue stream In 2007, U.S. gift card sales totaled $97 billion, up from $83 billion in the previous year, an increase of 16.87%1. Europe is also experiencing massive growth in the gift card market. By 2010, the UK alone will have gift card sales in excess of £17 billion2.
Customers spend more When customers redeem their gift cards, they generally spend 40% more than the card's face value3.
Customer acquisition It is your existing customers that typically give gift cards as presents to friends and family, which also acts as personal recommendation of your business. The gift card recipient is then compelled to make what may be their first purchase from your business, and possibly more in the future, especially if a balance is left on their card.
The Givex Solution
Givex manages the production of many millions of cards per year. We offer gift card programs of varying scale and function which are suitable for merchants of all sizes.
Cards are activated at the time of purchase and their value decreases as they are used. Gift cards can be branded with your logo and design, and denominations can be pre-set, flexible, or bear any number of other features. Activations and redemptions occur in real-time via integrated POS system, magnetic card reader, barcode reader, telephone or web interface. If you choose, cards can be reloadable and customers can add money to their card in-store or online.
Merchants can manage their program through the secure, one-stop Givex administrative website. Givex offers a robust reporting package which is designed to facilitate reconciliation across all stores, and to provide insight into market trends.
Our proprietary technology can be customized to fit your business and change as your goals change. We aim to not just be a provider but a partner for your long-term growth. Click here to learn more about our other support services.
Please contact us to learn more about how we can advance your customer acquisition strategy.
1 "Gift Card Sales Near $100 Billion in 2007" eMarketer, Jan 9, 2008
2 Research by Boston Consulting Group for MasterCard, May 2007.
3 Lewis, Len. "A Ticket to Consume" Elsevier Food International, Vol. 10, Number 3, Sept 2007